After graduating with a Master's degree from the London School of Economics and Political Sciences - which was about as easy as trying to sew on a button while training for Ironman against the backdrop of alien invasion - I went on a two-year detour into diplomacy.

A few hard-learned lessons and a 800km walking pilgrimage later, I landed a job at .ART Domains, a crossover platform between art and tech. As part of a global team I grew from communications manager into Head of Editorial and, subsequently, Head of Marketing.

While we all know that good marketing and good copy go hand in hand, I also experimented with journalism, writing for several online and print publications on travel and design. An aficionado of personal storytelling, I have interviewed a descendant of the Qajar imperial family, a recipient of The Queen’s Award for Enterprise, someone from the Forbes 30 most influential under 30 list and numerous artists, designers and entrepreneurs.